Specializing in branding ┐
art direction, ¶ copywriting
and product design, he enjoys
watching people try to
run downhill ㋡
︎︎︎
Freelance
Design Direction
Present
Design Direction
Present
Format
Creative Director
2015-17
Managing product design and
leading creative strategy and vision for the Format brand.
Creative Director
2015-17
Managing product design and
leading creative strategy and vision for the Format brand.
Secret Location
Art Director
2013-15
Clients
⏊
IFC
CBC
CTV
W Network
Property Brothers
History Channel
Red Bull
Family / Disney XD
Art Director
2013-15
Clients
⏊
IFC
CBC
CTV
W Network
Property Brothers
History Channel
Red Bull
Family / Disney XD
I am a Design Director ⓦ╱ over 10+ years experience in ᶁigital design ⎘, product design, branding ✎ art direction. I’ve worked on a wide range of design projects including large scale ◱ corporate redesigns to digital @d campaigns. I’ve worked with clients such as CTV, NBC, IFC, CBC, Family Channel, ROM, The History Channel, Paramount, Nissan, Visa, and Tourism New Zealand ↴ . I also stole the TV™
⟡
Format Rebrand
╰ 2015-2017
Project ⎄
- Logo Update
- Pallette
- Positioning
- Messaging
- Type
- Motion
- Iconography
- Launch campaign
⌉
⌊ Being an inspiring artist is both a noble pursuit and prestigious accomplishment apparently. The new slogan—Few Can Do What You Do—
is about acknowledging this greatness; the greatness of those who have chosen to pursue their dreams by working in a creative industry. To empower visual artists, and to celebrate their uniqueness. Because we are all so very unique? ◯
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└ https://www.format.com/
is about acknowledging this greatness; the greatness of those who have chosen to pursue their dreams by working in a creative industry. To empower visual artists, and to celebrate their uniqueness. Because we are all so very unique? ◯
└ https://www.format.com/
Nice cool wow ╮
“a cool-looking wordmark that is a perfect fit for the creative audience“ - Brand New
“a cool-looking wordmark that is a perfect fit for the creative audience“ - Brand New
Ya baby
Ya baby
Ya baby
Okay
Ya baby
Ya baby
Okay
⏌The ‘hook’ so to speak was to poke fun of the truism, that we all think we’re hot shit. We’re designers, illustrators, artists, creatives—our noses couldn’t be higher.
Creative direction on full visual language, type, motion, color layout, tone ⸑etc
The ReBrand* campaign included a series of 00:59 second humorous spots showcasing our very important talents, like Zipline modeling.
In conjuction ⌢
we launched a live chatbot featuring an ⚕ ART DOCTOR who could diagnose what kind of ⌈ART PERSON⌉ you were
︎ Watch Illustrators
︎ Watch Designers
︎ Watch Artists
︎ Watch Fashion Models
︎ Watch Photographers
︎ Watch Designers
︎ Watch Artists
︎ Watch Fashion Models
︎ Watch Photographers
“Having never heard of Format before, even though they have been around for almost seven years, this has certainly made me take notice” -